The idea is that both Groupon and its customers are getting a discount by virtue of buying items in bulk, not unlike the business model followed by Costco and Wal-Mart-owned Sam’s Club. The service is kicking off with around 100 items on offer - things like Gillette razor heads, Dove deodorant, Airborne immune supplement and Pantene shampoo - with discounts generally at 20%-30% off retail prices. Starting with household, personal care and health products, the plan is to expand to canned and packaged groceries in the next few months.

Today, the company is launching a new business called Groupon Basics - offering discounts on home goods to compete with warehouse-based bulk-buying clubs - that will bring it one step closer to that idea.Īs an expansion of the online e-commerce portal Groupon Goods, Groupon Basics a discounted, bulk shopping service for home goods.

Last year, Groupon’s CEO Eric Lefkovsky said that his ambition was to make the e-commerce company’s Goods business more like Costco, not Amazon.

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